Aston Martin is proud to announce the return of Lagonda, one of the most iconic names in luxury car manufacturing. The intention is for Lagonda to enter the market place with a unique performance luxury product, a vehicle that combines exceptional ability with unsurpassed elegance, inside and out.
Lagonda: Revival of a luxury brand in Geneva




Lagonda's return signals a major expansion of Aston Martin's product line, taking the company into new and emerging markets around the world. To demonstrate the Lagonda vision, the LAGONDA CONCEPT has been created, a car that epitomises the intersection of craft, design and technology with Aston Martin's established high performance expertise.



The LAGONDA CONCEPT is an avant-garde luxury vehicle; with powerful four-wheel drive, a four-seater car that will satisfy the most discerning and demanding owner. The concept demonstrates a commitment to innovative new propulsion technologies, new materials and elegant forms.



The return of Lagonda fulfils a long-term vision. Aston Martin's modern era began in 2001 with the launch of the V12 Vanquish and the construction of the award-winning headquarters at Gaydon, Warwickshire in 2003. In the years that followed, Aston Martin has launched four class-leading new products, revitalising the performance GT category and redefining automotive beauty.



Aston Martin's award-winning range, the DBS, DB9, Vantage and forthcoming Rapide and One-77, represent some of the most beautiful high performance cars ever built, refined, highly crafted and extremely well-engineered. An Aston Martin will always be a sports car; modern, exclusive and beautiful, it demands to be driven, with an exceptional character that rewards the enthusiast, both on the road and on the track. Above all, an Aston Martin creates an emotional response. It is a machine with soul.



Lagonda is one of the great names in automotive history, a brand associated with luxury, performance, grace and exclusivity. Since the first Lagonda production car, was built 100 years ago by the American-born Wilbur Gunn, the Lagonda name has undergone several incarnations, before it soon began to excel at creating racing cars and sporting saloons.

Gunn's first car was built in his home workshop in Middlesex, England in 1909. In 1910, Gunn drove his 16/18hp Lagonda Tourer to victory in the Russian Reliability Trial, a spectacular event run by the Imperial Automobile Club of Russia as a public relations exercise for the country's nascent road system. The win brought in many orders, and Gunn focused his attention on the Russian market, establishing dealerships in St Petersburg and Moscow in 1910.

The M45 quickly became known as a car for the discerning sportsman, fast and capable yet also sufficiently comfortable for long journeys. In its day it had the largest engine in its class, a distinction that attracted owners like the land speed record holder Sir Malcolm Campbell, who had his M45 painted in his signature blue.

Aston Martin's association with Lagonda began in 1947, when David Brown, the marque’s new owner, purchased the company for ?52,500. The collaboration gave Aston Martin access to W.O.Bentley's new 2.6L DOHC six cylinder engine, as well as the talents of the company's long-serving bodywork stylist Frank Feeley.

Lagonda's history is long and eventful, encompassing two of the most significant figures in twentieth century British engineering, W.O.Bentley and David Brown, racing glory and some of the most dramatic designs in automotive history.

In the 21st century, Lagonda will return, bringing a sense of adventure and the avant-garde to the luxury car market, honouring a remarkable history while also making a bold statement for the future.

Lagonda: Did you know?

* Lagonda was founded in 1899
* Car production started in 1909
* In 1910 Lagonda began exporting to Russia
* Lagonda won Le Mans in 1935 with a lightweight version of the M45
* Aston Martin’s David Brown purchased Lagonda in 1947
* In 2009 Lagonda will celebrate the centenary of car production